Flexmail 4 user guide free#
Suppose you own a restaurant, then the coupon with the free appetizer to celebrate it, should best arrive quite a few days in advance. But half of the birthday messages contains a gift. Are you sending a simple birthday wish to create some goodwill, then the day itself is just fine. The choice is actually quite logical to make depending on what you want to achieve.
Three quarters of marketers do it a few days before the actual birthday. Research showed that a quarter of the digital birthday wishes falls into the inbox on the day itself. A present for your birthday if you just fill in your date of birth. You can encourage them to leave the date by giving them a reward when they do so. You can also save the question for the webpage where they confirm the opt-in process. Are you still eligible for a youth discount, or you’re old enough to buy something? The question of the date is a logical question in that case. Especially if the date of birth is relevant to your product. Obviously the classic opt-in page is the right time to do this. You have to know the anniversary date of your contact. So birthday campaigns need to meet some criteria – just like your traditional e-mail marketing. Obviously these digital wishes should serve the greater purpose of ROI.
Over a quarter of the companies would send digital birthday cards. A company with which you came into contact with sends you a birthday message, sometimes together with a little present … especially in B2C markets this is a popular and succesful action. You probably got them in your mailbox yourself, close to your birthday. Reaching your e-mail contact at just the right time with a birthday message can sometimes do wonders. It is a proven recipe that can be perfectly executed by automated email messages.
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